Create an economic model that accounts for both the tangible and intangible benefits of your solution to optimize earnings.

What is Customer Benefit Analysis?

Customer Benefit Analysis forms the cornerstone of Profit Stream Design, informing pivotal choices concerning pricing, positioning, packaging, and prioritization of the product backlog.

In the realm of new solution development, Customer Benefit Analysis serves as a vital tool for:

• Identifying the most promising ideas.
• Guiding development efforts towards creating profitable solutions, emphasizing features that deliver the most value.
• Crafting compelling marketing and sales materials that highlight the benefits customers will gain.

After the solution is launched, Customer Benefit Analysis continues to play a crucial role by helping organizations:

• Prioritize new features and enhancements.
• Fine-tune pricing and packaging strategies to boost profitability.
• Respond effectively to competitive pressures.

The impact of Customer Benefit Analysis extends across the entire organization, enabling every individual to understand how their contributions directly contribute to customer success!

How a Customer Benefit Analysis Engagement Works

While each engagement is customized to suit your requirements, a Customer Benefit Analysis engagement typically involves one or more of the following activities:

• Identifying the customer segments you are targeting.
• Developing Benefit Cards that capture both tangible and intangible benefits.
• Organizing Benefit Cards into a Value System.
• Establishing patterns of minimum value.
• Identifying instances where a solution may be providing excessive value.
• Categorizing direct and indirect benefits on a segment basis.
• Developing a Solution Benefit Map to define packages and bundles.
• Conducting market research to determine which features are necessary to deliver the desired benefits.

We will collaborate with you to determine the specific combination of activities based on your unique needs.