Software Pricing Fundamentals 9-28-2023
Unveiling the Power of Value Exchange: Maximizing Sustainable Profitability 11-3-2023
In today’s fast-paced business landscape, prioritizing customer value has become a cornerstone of success. Your value exchange model defines HOW you exchange solutions for money and is core to your business model. Did you know you may have more than one value exchange model in play? You need to truly grasp the significance of your software product’s value exchange to understand how your value exchange model creates unique technical and data requirements for your solution, impacts your profitability, and dictates your users’ support and license agreements. As a product owner, understanding the value exchange model(s) of your software products will help you make smarter and well-informed features, pricing, and packaging decisions to generate sustainable profits that benefit both you and your customers.
Join Jennifer as she delves deeper into the intricate web of seven value exchange models and sheds light on their profound impact on product architecture, data requirements, and user support. Explore how solution, economic, and relationship sustainability play pivotal roles in harmonizing customer value, market demands, and financial returns. Unlock the power of profit streams for creating a balanced and resoundingly successful product strategy that thrives in the ever-evolving landscape of business.
https://www.iibacolumbus.org/2023-bacon-speakers-and-sessions
Analysts After Dark
Keep an eye out for the September 13th Analyst After Dark episode where Peer to Peer, LLC Founder Jennifer Bleen will be sharing her thoughts on the business analyst’s role in creating sustainable profits. https://analystsafterdark.com/
Why Profit?
THE PROBLEM
Too many companies do a poor job in pricing and licensing their software-enabled products and services, preventing them from creating sustainable businesses, wasting investors’ money, and causing needless pain for all stakeholders.
The opportunity is significant: According to McKinsey, a 1.0 percent improvement in pricing raises profits by 6.0 percent, and when PE portfolio companies tackle pricing, “we typically see margin expansion of between 3 and 7 percent within one year”.
THE SOLUTION?
Based on the bestselling book Software Profit Streams™: A Guide to Designing a Sustainable Business, the Growth Pricing Workshop is a hands-on, learning-by-doing collaborative workshop that helps growing companies improve the pricing and packaging of their software-enabled solutions.
Any improvement in pricing flows almost entirely to the bottom line!
