Category: Software Profit Streams

Why Profit?

THE PROBLEM   Too many companies do a poor job in pricing and  licensing their software-enabled products and services,  preventing them from creating sustainable businesses,  wasting investors’ money, and causing needless pain for  all stakeholders.   The opportunity is significant: According to McKinsey, a  1.0 percent improvement in pricing raises profits by  6.0 percent, and when PE

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