THE PROBLEM
Too many companies do a poor job in pricing and licensing their software-enabled products and services, preventing them from creating sustainable businesses, wasting investors’ money, and causing needless pain for all stakeholders.
The opportunity is significant: According to McKinsey, a 1.0 percent improvement in pricing raises profits by 6.0 percent, and when PE portfolio companies tackle pricing, “we typically see margin expansion of between 3 and 7 percent within one year”.
THE SOLUTION?
Based on the bestselling book Software Profit Streams™: A Guide to Designing a Sustainable Business, the Growth Pricing Workshop is a hands-on, learning-by-doing collaborative workshop that helps growing companies improve the pricing and packaging of their software-enabled solutions.
Any improvement in pricing flows almost entirely to the bottom line!
