Why Profit?

Why Profit?


Too many companies do a poor job in pricing and  licensing their software-enabled products and services,  preventing them from creating sustainable businesses,  wasting investors’ money, and causing needless pain for  all stakeholders.  

The opportunity is significant: According to McKinsey, a  1.0 percent improvement in pricing raises profits by  6.0 percent, and when PE portfolio companies tackle  pricing, “we typically see margin expansion of between  3 and 7 percent within one year”. 


Based on the bestselling book Software Profit  Streams™: A Guide to Designing a Sustainable  Business, the Growth Pricing Workshop is a hands-on,  learning-by-doing collaborative workshop that helps  growing companies improve the pricing and packaging of  their software-enabled solutions. 

Any improvement in pricing flows almost entirely to the bottom line!

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